Strategic Outlook 2015
Foreseeing future crises and preparing for them has never been more important for business than in the current geopolitical landscape. Multiple crises and high impact events across the world defined 2015. We anticipate similar instability through the remainder of 2015 and into 2016.
In the past 18 months alone, Russia’s annexation of Crimea, the Ukranian civil war, the sudden offensive by Islamic State (IS) in Iraq, and the collapse in oil prices are perhaps the most notable events that have had a tangible impact on international business.
Such events have elevated geopolitics to the top of the risk agenda and highlight that forward-looking intelligence is a vital capability for doing business in emerging markets.
High impact events that change the status quo are often hard to foresee. For this reason crisis management plans often have to be rapidly adapted to new contingencies. It is a maxim among security professionals that crisis plans often fail at first contact. But it is equally true that organisations that undertake the process of crisis management planning to consider future scenarios will always be better prepared to adapt and protect themselves when a crisis strikes. Planning helps businesses go forward with confidence.
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